The Need for More Marketshare
Facing the challenge of gaining mindshare in an already saturated market, Burger King needed to establish a bigger presence in Russia fast. So they turned to the MobileBridge platform to drive people into their restaurants using tools like mobile engagement, mobile couponing and proximity marketing to enhance the customer experience both online and offline.
The Case Study Will Share:
- How Burger King optimized the experience for new and loyal mobile customers
- The key ingredients to driving foot traffic into restaurants by leveraging location technologies with the MobileBridge platform
- The tremendous results in the number of app installs, sessions, redemption of coupons, and customer feedback through surveying in the first 90 days