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MOBILE COMMERCE IS AT A TIPPING POINT.

The leading 25% of mobile retailers saw 50% of their sales from mobile.

Every segment in retail is seeing double digit year-over-year growth in sales from mobile. A strong mobile commerce strategy is no longer a nice to have - its the only option for staying competitive in today's market. 

As the leading global provider of mobile engagement automation, MobileBridge has various resources to help you take advantage of the mobile commerce opportunity. Start by downloading our Mobile Commerce Solution Brief.

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What Makes Mobile Commerce so Important?

Top retailers now capture half their sales on mobile according to Criteo.mobile commerce phone in hand

Retailers ranked highest by share of mobile transactions grew 30% year-over-year (YoY), crossing the 50% mark for mobile transactions. Across all retailers, mobile share of eCommerce transactions also increased by 17% YoY.

Mobile commerce continues to gain momentum as a mainstream way for consumers to shop online. In fact mobile commerce now accounts for nearly one-third of all U.S. e-commerce sales, according to an analysis of data from Internet Retailer’s newly published 2016 Mobile 500.

Mobile Commerce vs. e-Commerce - What's the Difference?

e-Commerce has been around since the 70s, and refers to the trading or purchasing of mobile commerce credit card at laptopproducts or services using computer networks, like the Internet. In 1992, one of the first websites that allowed for the selling of books on line with credit card processing was launched.  And e-commerce had a pretty big year in 1995 with the launching of Amazon.com and founding of eBay. At this point, most everybody has purchased a good or service online, and thereforce has been a part of the $341 billion (and growing) industry.

Mobile commerce (or m-commerce) is a subset of e-commerce and refers to the device on which one is doing the shopping. This doesn't just mean mobile phones, but any kind of smart device. The impact here is that the transaction is not restricted to desktop computers - typically at the home or workplace - but can happen anywhere some kind of internet access is available. So the reality now is we can all shop and purchase goods and services wherever and whenever we need. 

Optimization for M-Commerce is Different

There is a big difference in the experience between shopping on your desktop browser versus shopping on a mobile device. Besides the screen being smaller and of various sizes and resolutions, the experience needs to be simplified for the user. Complex shopping processes just won't translate well for an m-commerce transaction. It must be restricted to as few clicks as possible. People are now looking for products in 2-minute intervals in their "mobile moment" versus on a desktop.

Integrations between your mobile commerce solution with mobile commerce tablet and laptope-commerce systems such as Hybris or Demandware help not only the user experience (easy browsing, cart management, etc.) but also maintains data integrity for the retailer. Instead of having data in seperate systems for customers' transactions on their website, store, or mobile app, you get one single view of your customer purchases and preferences.

Mobile Commerce Is No Longer a Nice-to-have

Consumers today expect better shopping experiences. They also want to feel connected and have a relationship with the brands and products they choose. Mobile phones are the most initmate channel a company has to engage with those consumers on a one-to-one basis. If customer retention, loyalty, and revenue are important to your company, you need to seriously consider your mobile commerce strategy.

Mobilel apps deliver up to 54% of all mobile transactions. But that's only if you invest in advance capabilities like push notifications, personalization, promotions, and acces to native functionality to create richer consumer experiences.

MobileBridge Mobile Commerce Solution

MobileBridge provides a total solution for your mobile commerce strategies and accelerates your success by integrating your e-commerce data with your customers' mobile acvitiy. This provides a comprehensive view of the customer to then create compelling engagement campaigns. Increased engagement results in better data, which in turn feeds better targeting and context. Your customers become loyal fans of your brand, and you see increased revenues.

Highlights of the solution include:

  • Integrations with Hybris, Demandware, and other e-commerce platforms
  • Mobile Commerce App Accelerators to get you started quickly
  • Automated, visual workflow capabilities to increase engagement
  • Various native assets like surveys, games, polls, and push notifications to interact with your customers

MOBILE COMMERCE RESOURCES

 

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