Retail's Playbook for Omnichannel Success

Competing in retail today is a whole new 'mobile-first' world.  Marketers struggle to deal with mobile as just another channel in the mix of websites, in-store campaigns, and print catalogs is not the problem anymore.  Now the struggle is how to create true omni-channel experiences that customers love. 

This report highlights critical issues for today's retailers to compete successfully, such as: 

  • Mobile has created new challenges for retailers, learn how to solidify them
  • Why the need to connect customers' online and in-store experiences is the new reality and what to do about it.
  • How marketers can execute an omnichannel strategy that transforms customer experiences while driving real results.
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