Retail's Playbook for Omnichannel Success
Competing in retail today is a whole new 'mobile-first' world. Marketers struggle to deal with mobile as just another channel in the mix of websites, in-store campaigns, and print catalogs is not the problem anymore. Now the struggle is how to create true omni-channel experiences that customers love.
This report highlights critical issues for today's retailers to compete successfully, such as:
- Mobile has created new challenges for retailers, learn how to solidify them
- Why the need to connect customers' online and in-store experiences is the new reality and what to do about it.
- How marketers can execute an omnichannel strategy that transforms customer experiences while driving real results.